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Research notes from the ExhibitorLens pipeline. Every figure we publish comes from a query against the working dataset — currently 637 trade show editions and 5,648 exhibitor listings.

2026-08-21·Research note·8 min read

We analysed 90,651 exhibitor listings. Nine in ten companies never exhibit twice

91.2% of the 77,573 companies in our corpus appear at exactly one trade show, and 82.5% of pairs of large shows share zero exhibitors at all. The number, the SQL, the independent check, and the several ways it could still be wrong.